For a few years, brands have been using Facebook advertisements to promote themselves. It is because Facebook provides a large set of audience for your content. But today brands are experimenting with some new concepts and strategies like influencer marketing. Earlier this type of marketing technique was limited to celebrities with huge fan following but today a creator with less following can also become an influencer. This trend has gained huge popularity in no time. However, you can not put your toe into every single market trend. So which branding and promotional channel you should bet on?
This article will help you to choose which marketing strategy is going to give you great ROI in 2021.
Facebook Advertisements Vs Influencer Marketing
Facebook ads are paid promotions available exclusively on the Facebook platform. The promotion material on Facebook is tagged as Sponsored or Promotional so as users can differentiate between advertisement content and regular content.
For influencer marketing strategy influencers can create sponsored content and promote it through their accounts. Their content targets only their followers. Like Facebook ads, this content is not tagged as sponsored or promotional. Both of these options may seem similar and suitable, yet they have their separate advantages and disadvantages. We have tried to list them below so that brands can choose the best suitable option for their needs.
Facebook Ads
- PRO- Facebook’s native ads & tools allow it to target potential customers based on demographics (Gender age etc), locations, regions, interests, and audience behavior.
- CON- This process is complex as you can easily get stressed with so many options. And secondly converting leads will feel like searching for a needle in a haystack. You also need to be highly creative about what you post. Images, videos, or texts used must catch the audience’s attention.
- PRO- Facebook offers large audience coverage because it is the world’s largest platform for social communication
- CON- Due to large networks it sometimes becomes difficult to target your advertising campaigns specifically if you are new to them, even with the latest Facebook algorithms.
- PRO- Format flexibility is the important positive point with Facebook ads. You can run image ads, text ads, video ads and analyze which one is performing better, and then you can turn off a less effective one.
- CON- Facebook has specific restrictions on the advertising and content policy and they are growing stronger with the political atmosphere.
- PRO- Facebook ads don’t cost much. You can run ads for $1 per day and set a daily/ monthly/ lifetime budget for impressions, clicks, and views.
- CON- Native Facebook ads are incredibly affordable and it is tough to find exactly the right audience that will convert to cash. For example, if you run a campaign at $1 per day and CPC is $2 then Facebook ads will run your ad till it gets one click and then will stop running ads. This is dreadful news because a click does not guarantee a cash conversion. Here CPC is below 1%, now you can imagine how many ads you need to run to get clicks and then convert.
Influencer Marketing
- PRO- Unlike Facebook marketing influencer marketing provides more authentic feels which enables the customer to trust the brand more.
- CON- It is hard to track the effectiveness of influencer marketing because you can not utilize any analytics with the same accuracy as Facebook.
- PRO- Influencers provide packages that include cross-promotion so there are possibilities that your brand content may get featured on other social media platforms.
- CON- Under influencer marketing brand reputation is entirely in the hands of the influencer. If the influencer does something negative or angers the audience, it will hurt your overall marketing strategy.
- PRO- If we check out overall marketing cost influencer marketing tends to cost less than Facebook native ads.
- CON- If the influencer is branding lots of products then it would take a hard time and will be competitive for you to stand out from the crowd.
- PRO- Content is the key in every marketing strategy so as with influencer marketing. When you collaborate with an influencer, content creation becomes easier as the influencer knows what their audience loves to see the most.
- CON- Influencers do not have edge-to-edge software like Facebook to target a specific niche. But still, you get some post insights if you are promoting on Instagram or Facebook.
Between Influencer Marketing and Facebook Ads, which one should you go for?
Facebook ad clicks are increasing by 70% per year, but on the other hand, 90% of customers trust the influencer more than 33% who trust an advertisement. Marketers also believe that they tend to get better customers with the help of influencer marketing.
Each platform has its pros and cons, which will help you to decide which marketing strategy will work for your brand. Even combining both the strategies can be a good option. You can repurpose the content from your influencer marketing campaigns to your paid Facebook Ad campaign.
QuikPlace helps brands to find the right influencer for their products. We are a leading Influencer marketing company that offers data-driven strategies to enhance brand awareness, scale up your business and thus generate higher revenues. QuikPlace develops tailor-made strategies to meet the client’s goals and objectives. No matter what industry you are in, influencer marketing is just right for you. QuikPlace serves every segment of business – B2B, E-commerce, Fashion Agencies, Travel, Automotive, Hospitality, Real Estate, Education, Finance, Home Services, and Pharma.
No matter whatever you choose for your business both will create an impact on your business in some or the way. Both the strategies aren’t that easy, and at QuikPlace we provide a helping hand that supports brands to formulate the right strategies and make the process a lot easier. Partner with us to start your first marketing campaign.
Why should you opt for Influencer Marketing?
Influencer Marketing trends are ideal for generating great engagement. This strategy helps the brands to establish a high level of trust. Collaborating with them will help you to draw the attention of their audiences to your product or services. When an influencer advocates and speaks in the favour of your brand it gives you more credibility.
If you want to increase your revenue, drive conversions, or enhance your reach, leveraging influencers can help you achieve your marketing goals in an impactful way.
Maybe your competitors are already stepping and investing into influencer marketing and taking in benefits. So, don’t you think this is a good reason why you should step into the game too? From endorsements, mentions, or a shoutout of a sales influencer, your sales are going to a boost.
If you have learned about the pros and cons of both strategies, tell us in the comment box which digital marketing strategy you find suitable for your business. Happy Marketing!
